Digital Marketing • Performance Marketing

Saloni Redhu

Digital marketing professional with hands-on internship experience in SEO, website analytics, Google Tag Manager setup, GA4 event tracking and paid campaign support. Interested in junior Performance Marketing and Google Ads roles.

Profile

I completed a 2 months and 12 days digital marketing internship with Skin Decor Clinic, where I supported SEO activities, website optimization, analytics setup and tracking, and paid advertising campaign work. I enjoy working with data, understanding campaign performance and improving lead-generation measurement.

Performance Marketing

Exposure to Google Ads Search, Performance Max and Meta Ads campaign support, with a focus on lead generation and performance review.

Analytics & Tracking

GA4 event review and Google Tag Manager tags and triggers for appointment, phone and WhatsApp interactions.

SEO

Keyword research and mapping, on-page optimization, technical SEO checks and Google Search Console monitoring.

Reporting & Analysis

Reviewing website and campaign data to understand traffic, engagement, tracking signals and optimization opportunities.

Google AdsMeta AdsGA4Google Tag ManagerGoogle Search ConsoleSEOLead Tracking

Project Experience

Skin Decor Clinic

Digital Marketing Intern • 2 months 12 days
Internship Project
  • Supported SEO and website optimization, including keyword mapping, on-page updates and technical checks.
  • Worked with Google Tag Manager tags and triggers for appointment form submission, appointment-page clicks, phone clicks and WhatsApp clicks.
  • Reviewed GA4 events to check whether website interaction events were being received by the analytics property.
  • Supported Google Ads Search, Performance Max and Meta Ads campaign activities and performance analysis.
  • Used Google Search Console to review search queries, indexing and website search performance.
Evidence note: The screenshots below are supplied project-work evidence. GA4 event names shown in the screenshot are not all confirmed conversions or key events; some rows show no stream data detected.

Google Tag Manager — Tags

Examples of configured GA4 event tags and their associated firing triggers, including appointment form, appointment-page, phone and WhatsApp tracking.

Google Tag Manager tags evidence screenshot

Google Tag Manager — Triggers

Trigger configuration evidence for form submission, appointment-page link clicks, phone clicks and a WhatsApp custom event.

Google Tag Manager triggers evidence screenshot

Google Analytics 4 — Events

Original GA4 Events screen supplied by Saloni. The full screenshot is displayed without cropping so event names and stream-status text remain readable.

Original Google Analytics 4 events screenshot

Career Objective

I am looking for an opportunity as a Performance Marketing Intern, Junior Performance Marketer or Google Ads / PPC Executive where I can contribute to campaign execution, tracking, reporting and optimization while developing stronger hands-on skills with live campaigns.

Contact

Email: saloniredhu777@gmail.com

Location: New Delhi, India

LinkedIn: linkedin.com/in/saloni-redhu-902445374